How Does Google Make Money
Google don't sell any product, everything you use from them is free and on top of that they seem to be very active in the "open source" community. So how the hell can they cash-in?
Google Revenue
Google has multiple ways of generating revenue beyond private Google has three ways to generate revenue Google Checkout, Google AdWords and Google AdSense.
Google Checkout is a service deigned to make online purchase easier for both the consumer and the retailer. On the consumer end, users create a free Google Checkout account. Part of the account creation process includes entering a credit or debit card number. When the user visits a retailer that subscribes to Google Checkout, he or she can click on the checkout option and Google facilities the transaction. This means that the user doesn't have to enter a card number every time he or she makes a purchase. Retailers can set up Google pair of Web advertising services called AdWords and AdSense. With AdWords, advertisers can submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web using one or more of those keywords, the ad appears on a sidebar. The advertiser pays Google every time a user clicks on the ad.
Prepare by: Ung Yean
Reference
Google Revenue
Google has multiple ways of generating revenue beyond private Google has three ways to generate revenue Google Checkout, Google AdWords and Google AdSense.
Google Checkout is a service deigned to make online purchase easier for both the consumer and the retailer. On the consumer end, users create a free Google Checkout account. Part of the account creation process includes entering a credit or debit card number. When the user visits a retailer that subscribes to Google Checkout, he or she can click on the checkout option and Google facilities the transaction. This means that the user doesn't have to enter a card number every time he or she makes a purchase. Retailers can set up Google pair of Web advertising services called AdWords and AdSense. With AdWords, advertisers can submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web using one or more of those keywords, the ad appears on a sidebar. The advertiser pays Google every time a user clicks on the ad.
Prepare by: Ung Yean
Reference
- NU Newsletter, Update Edition, September 2011, p. 160
